Coast has continued its brand development by launching a new website reflecting the diversification of its product range.
The design and build of the new site was undertaken by expert development firm RocketMill, which was selected by Coast due to its full service capabilities including search engine optimisation and social media integration.
Coast’s new-look website offers a consumer friendly layout, making it even easier for potential customers to find the information they require and obtain an online quotation. It has a clear focus on the provider’s flagship insurance products, which include touring caravans, static caravans, motorhomes and park homes, and also features interactive information portals for brokers and caravan dealers.
Accessibility is a key feature of the new website as it has been designed using adaptive technology, meaning it can be clearly viewed from a smartphone or tablet device.
Coast has also updated its branding with the launch of the new site, as its familiar sunrise logo now appears in a ‘gift tag’ on the homepage. The firm plans to roll out the updated graphics across its printed literature and advertising materials over the coming months.
Robert Tuke, Coast’s Director, commented: “This is the most significant development we’ve made since re-branding as Coast from Park Home Insurance Services in 2010. With technology moving so quickly it was important for us to invest in a website that looks contemporary and is useful to our customers, brokers and dealers. It’s also flexibly designed so we can change and develop the content as we expand our product range. We’re delighted with the results.”
